HBO Laces Up Marketing Gloves For PPV Bout (multichannel.com)
Net Pumps Promotional Efforts Behind De La Hoya-Pacquiao ‘Dream Match’
By Stuart Miller
A pay-per-view fight headlined by Oscar De La Hoya sounds like a boxing match made in heaven, but HBO knows that some marketing muscle helps when it comes to packing a knockout punch at the box office.
Last year, HBO set records with its De La Hoya-Floyd Mayweather bout — 2.4 million buys and $134 million in pay-per-view revenue — thanks in large part to a multi-city publicity tour, a documentary miniseries, titled 24/7, on the fighters and other promotional efforts. Now HBO and De La Hoya return in what some had thought might be the boxer’s last fight before retiring from the sport. De La Hoya will take on Manny Pacquaio in a Dec. 6 fight that is billed as “The Dream Match.”…Full Story