Boxer Vicente Escobedo on his way to win “Cinturón Tecate”

NEW YORK (March 15, 2011) – Not only did Vicente “Chente” Escobedo win his March 4 “Sólo Boxeo Tecate” fight against Walter Estrada by unanimous decision, but the judges at home also decided that he displayed the most character in the ring.  With 89 percent of votes received from across the nation, our champion for the week enters the competition in first place for the “Cinturón Tecate” award.

Cinturón Tecate” (Tecate Belt) is an award created to support the boxers who display the most carácter in the ring during the “Sólo Boxeo Tecate” broadcast each Friday night on TeleFutura.  Tecate recognizes that viewers at home are the best judges and allows fans to participate by sending a text message to 55333 to vote for their favorite boxer of the night.  To thank participating fans, each text submitted gives them the opportunity to win boxing memorabilia, including T-shirts, autographed pictures and tickets to future “Sólo Boxeo Tecate” fights.  Additionally, adults can cast their vote via the “Sólo Boxeo Tecate” section of

As contenders in the competition, the boxers who receive the most votes throughout the season will have the opportunity to win the “Cinturón Tecate” belt, equipment for their gym and donations to a charities of their choice in their name.  The current rankings stand as follow:

RANKING    BOXER                      % VOTES      FIGHT DATE

1                       Vicente Escobedo     89%                 March 4

2                      Frankie Gomez            87%                 Jan. 14

3                      Danny Garcia              81%                 Feb. 25

4                      Lucas Matthysse          80%                 Jan. 21

5                      Eloy Perez                   70%                 Feb. 18

6                      Raúl Hirales Jr.            62%                 Jan. 28

7                      Michael Perez              61%                 Feb. 4

This Friday, March 18, spectators will have the opportunity to vote as undefeated Luis Ramos Jr. faces Fort Worth, Texas’ Jose Hernandez in an eight round lightweight bout at The Hangar at the O.C. Fair & Event Center in Costa Mesa, Calif.  To vote for the boxer with the most carácter, adults 21 and older can send a text message to 55333 with B1 for Luis Ramos Jr. or B2 for Jose Hernandez, or visit, uniclave: Solo Boxeo Tecate, to vote.  The “Sólo Boxeo Tecate” card will be broadcast live on TeleFutura at 11:30 p.m. ET/PT (10:30 p.m. CT).

For more information on “Cinturón Tecate,” results or to speak with a brand executive about the brand’s continuous support of boxing, please contact FORMULATIN at (212) 219-0321.

Tecate Boxing

Tecate, cerveza con carácter, is the largest beer brand to sponsor boxing matches in the U.S. Part of its commitment to make boxing accessible to consumers is the title sponsorship of “Solo Boxeo Tecate,” which creates an opportunity for local fans to witness some of the most exhilarating fights by today’s up-and-coming prospects.  Additionally, Tecate has been a primary supporter of Golden Boy Promotions’ marquee events since 2007, and has launched a variety of initiatives to ensure consumers are part of the boxing experience, including boxer autograph signing sessions, commemorative cans, PPV mail-in rebate offers, and most recently the launch of a mobile museum “Tecate Museo de Boxeo”, which showcases decades of the most memorable moments in the sport.

About Heineken USA
Heineken USA Inc., the nation’s premier beer importer, is a subsidiary of Heineken International BV, which is the world’s most international brewer.  European brands imported into the U.S. include Heineken Lager, the world’s most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew.  Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from Mexico.  For a safe ride home, download the Heineken USA-sponsored Taxi Magic™ application from your smartphone. Please visit

About Golden Boy Promotions

Los Angeles-based Golden Boy Promotions was established in 2002 by Oscar de la Hoya, the first Hispanic to own a national boxing promotional company.  In 2007, in its fifth year of promoting, Golden Boy Promotions set a record by selling over 2.5 million in pay-per-view homes in a single night.  Also in 2007, Golden Boy Promotions established the record for highest grossing pay-per-view homes in a single year with more than 4 million total.  In 2009, the company broke records again by breaking the million mark in pay-per-view homes again with the return of Floyd Mayweather against Juan Manuel Marquez.  Golden Boy Promotions is one of boxing’s most active and respected promoters, presenting shows in packed venues around the United States and the world on networks such as HBO, HBO Latino, HBO Plus, SHOWTIME, TeleFutura, Televisa, ESPN2 and Fox Sports Net.

Golden Boy Promotions currently has over 70 fighters under contract, from future Hall of Famers Bernard Hopkins and Juan Manuel Marquez to current world champions and superstars Amir Khan, David Haye, Chris John and Saul Alvarez.  Also included on the company’s roster are top contenders Marcos Maidana, Robert Guerrero, Victor Ortiz, Daniel Ponce De Leon, Librado Andrade and Abner Mares as well as highly regarded prospects Adrien Broner, Danny Garcia, Frankie Gomez, Erislandy Lara, Seth Mitchell, Carlos Velasquez and Deontay Wilder.