JOSE HERNANDEZ CHOSEN BY FANS AS THE BOXER WITH THE MOST CARÁCTER

NEW YORK (March 25, 2011) – Although Jose Hernández could not tarnish Luis Ramos Jr.’s undefeated record during last week’s “Sólo Boxeo Tecate” broadcast, the judges at home still believed that he displayed the most character on the ring. With 61 percent of all votes received from across the nation, our champion for the week enters the “Cinturón Tecate” competition in a tie for 5th place with Michael Perez.

Cinturón Tecate” (Tecate Belt) is an award created to support the boxers who display the most carácter in the ring during the “Sólo Boxeo Tecate” broadcast each Friday night on TeleFutura.  Tecate recognizes that viewers at home are the best judges and allows fans to participate by sending a text message to 55333 to vote for their favorite boxer of the night.  To thank participating fans, each text submitted gives them the opportunity to win special prizes.  Additionally, adults can cast their vote via the “Sólo Boxeo Tecate” section of Univision.com.

As contenders in the competition, the boxers who receive the most votes throughout the season will have the opportunity to win the “Cinturón Tecate,” equipment for their gym and donations to charities of their choice in their name.  The current rankings stand as follow:

Ranking Boxer                          % of Votes      Date of Fight

1                      Frankie Gomez            87%                 Jan. 14

2                      Lucas Matthysse          80%                 Jan. 21

3                      Eloy Perez                   70%                 Feb. 18

4                      Raúl Hirales Jr.            62%                 Jan. 28

5                      Michael Perez              61%                Feb. 4

5                      José Hernández           61%                 Mar. 18

Today, Friday, March 25, fans can continue to support their favorite boxers by deciding whether El Paso, Texas native Antonio Escalante or Michoacán, Mexico’s own Alejandro Pérez displays the most carácter during their ten round junior lightweight bout from the Sports Center in Fairfield, Calif.  To vote for the boxer with the most carácter, fans 21 and older can send a text message to 55333 with B1 to vote for Antonio Escalante or B2 to support Alejandro Pérez, or cast their vote through www.Univision.com, uniclave Solo Boxeo Tecate.

The “Sólo Boxeo Tecate” card will be broadcast live on TeleFutura at 11:30 p.m. ET/PT (10:30 p.m. CT).

For more information on “Cinturón Tecate,” results or to speak with a brand executive about the brand’s continuous support of boxing, please contact FORMULATIN at (212) 219-0321.

Tecate Boxing

Tecate, cerveza con carácter, is the largest beer brand to sponsor boxing matches in the U.S. Part of its commitment to make boxing accessible to consumers is the title sponsorship of “Solo Boxeo Tecate,” which creates an opportunity for local fans to witness some of the most exhilarating fights by today’s up-and-coming prospects. Additionally, Tecate has been a primary supporter of Golden Boy Promotions’ marquee events since 2007, and has launched a variety of initiatives to ensure consumers are part of the boxing experience, including boxer autograph signing sessions, commemorative cans, PPV mail-in rebate offers, and most recently the launch of a mobile museum “Tecate Museo de Boxeo”, which showcases decades of the most memorable moments in the sport.

About Heineken USA
Heineken USA Inc., the nation’s premier beer importer, is a subsidiary of Heineken International BV, which is the world’s most international brewer. European brands imported into the U.S. include Heineken Lager, the world’s most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the Heineken USA-sponsored Taxi Magic™ application from your smartphone. Please visit www.EnjoyHeinekenResponsibly.com.

About Golden Boy Promotions

Los Angeles-based Golden Boy Promotions was established in 2002 by Oscar de la Hoya, the first Hispanic to own a national boxing promotional company.  In 2007, in its fifth year of promoting, Golden Boy Promotions set a record by selling over 2.5 million in pay-per-view homes in a single night.  Also in 2007, Golden Boy Promotions established the record for highest grossing pay-per-view homes in a single year with more than 4 million total.  In 2009, the company broke records again by breaking the million mark in pay-per-view homes again with the return of Floyd Mayweather against Juan Manuel Marquez.  Golden Boy Promotions is one of boxing’s most active and respected promoters, presenting shows in packed venues around the United States and the world on networks such as HBO, HBO Latino, HBO Plus, SHOWTIME, TeleFutura, Televisa, ESPN2 and Fox Sports Net.

Golden Boy Promotions currently has over 70 fighters under contract, from future Hall of Famers Bernard Hopkins and Juan Manuel Marquez to current world champions and superstars Nonito Donaire, Amir Khan, David Haye, Saul Alvarez and Chris John.  Also included on the company’s roster are top contenders Marcos Maidana, Robert Guerrero, Victor Ortiz, Daniel Ponce De Leon, Librado Andrade and Abner Mares as well as highly regarded prospects Adrien Broner, Danny Garcia, Frankie Gomez, Erislandy Lara, Seth Mitchell, Carlos Velasquez and Deontay Wilder.