By Tan Wang
Where are all the Manny Pacquiao vs. Sugar Shane Mosley promotional commercials on CBS that Bob Arum and writers were boasting about? Wasn’t it part of the Showtime/CBS deal to heavily promote this boxing event for May 7, 2011?
I’ve been watching March Madness NCAA college basketball and I haven’t seen any commercials regarding the Pacquiao-Mosley Showtime pay-per-view for May 7th. I’ve been watching Survivor, CSI, and Criminal Minds during the highest watched primetime hours, and I haven’t seen a single commercial for Pacquiao vs. Mosley.
I also noticed that the FIGHT CAMP 360 for Pacquiao-Mosley will debut April 2 on CBS at 9:00 am in the morning and it will be 20 days before the second episode airs, this will make viewers lose interest in the fight having to wait so long for a second episode. HBO 24/7 airs 4 episodes every week near fight time to keep us updated.
Who watches TV during the early morning hours on a Saturday? Most people sleep in after a long week of hard work they want to rest on Saturday and not wake up early. I doubt the Fight Camp 360 will have high ratings or even be seen by enough people to make a difference in pay-per-view buys.
There isn’t much talk about this fight, and it’s already a match-up that the boxing fans are boycotting. I think the jump to Showtime will backfire on Arum and Pacquiao because HBO is still the king of boxing pay-per-view.
With the lower than expected PPV numbers of 250,000 buys for the Miguel Cotto vs. Ricardo Mayorga fight, I don’t see the Pacquiao-Mosley fight doing well at all, especially with the lack of promotion leading up to the fight.
I predict the Manny Pacquiao vs. Sugar Shane Mosley PPV will fall around the 500 to 600,000 pay-per-view buys range, it definitely won’t hit a million buys or the exaggerated prediction of two million buys that some obsessive die hard Pacquiao fans predict.
This could prove to people that Manny Pacquiao’s star power is overrated.
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