MIKE PEREZ CHOSEN BY FANS AS THE BOXER WITH THE MOST CARÁCTER LAST WEEK

NEW YORK (May 19, 2011) – Undefeated lightweight Mike “The Artist” Perez overcame the challenge of Ira Terry during the May 13 edition of “Sólo Boxeo Tecate,” making it look easy with a third round knockout, and demonstrating his carácter in earning a resounding 87 percent of fans’ votes cast via text message and on Univision.com.  The Puerto Rican boxer enters the competition for the “Cinturón Tecate” award in first place, displacing former front-runner Jessie Vargas.

Cinturón Tecate” (Tecate Belt) is an award created to support the boxers who display the most carácter in the ring during the “Sólo Boxeo Tecate” broadcast each Friday night on TeleFutura.  Tecate recognizes that viewers at home are the best judges and allows fans to participate by sending a text message to 55333 or visit Univision.com to vote for their favorite boxer of the night.  To thank participating fans, each text submitted gives them the opportunity to win special prizes such as gloves autographed by Oscar de la Hoya, boxing memorabilia and more.

This Friday, May 20, adults will have the chance to decide if Charles Huerta can live up to his lofty reputation as a top prospect and take his career to the next level or if undefeated Christopher Martin will capture a win and show the most carácter during this week’s broadcast of “Sólo Boxeo Tecate.”  To participate, adults can text B1 to vote for Huerta or B2 in support of Martin to 55333, or visit Univision.com, Uniclave: Solo Boxeo Tecate.  The broadcast will air on TeleFutura at 11:30 p.m. ET/PT (10:30 p.m. CT) from the The Hangar at the OC Fair & Event Center in Costa Mesa, Calif.

As contenders in the competition, boxers who receive the most votes throughout the season will have the opportunity to win the “Cinturón Tecate,” equipment for their gym and a donation to a charity of their choice in their name.  Vicente Escobedo earned the first “Cinturón Tecate” of 2011 and the following boxers are vying for the next award to be presented in July:

Ranking Boxer                          % of Votes      Date of Fight

1                      Mike Perez                  87%                             May 13

2                      Jessie Vargas                82%                 April 8

3                      Peter Quillin                68%                 April 29

4                      Alejandro Rodríguez    67%                 April 15

5                      Eric Morel                   58%                 April 1

For more information on “Cinturón Tecate,” results or to speak with a brand executive about the brand’s continuous support of boxing, please contact FORMULATIN at (212) 219-0321.

Tecate Boxing

Tecate, cerveza con carácter, is the largest beer brand to sponsor boxing matches in the U.S. Part of its commitment to make boxing accessible to consumers is the title sponsorship of “Solo Boxeo Tecate,” which creates an opportunity for local fans to witness some of the most exhilarating fights by today’s up-and-coming prospects.  Additionally, Tecate has been a primary supporter of Golden Boy Promotions’ marquee events since 2007, and has launched a variety of initiatives to ensure consumers are part of the boxing experience, including boxer autograph signing sessions, commemorative cans, PPV mail-in rebate offers, and most recently the launch of a mobile museum “Tecate Museo de Boxeo,” which showcases decades of the most memorable moments in the sport.

About Heineken USA
Heineken USA Inc., the nation’s premier beer importer, is a subsidiary of Heineken International BV, which is the world’s most international brewer. European brands imported into the U.S. include Heineken Lager, the world’s most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from Mexico.  For a safe ride home, download the Heineken USA-sponsored Taxi Magic™ application from your smartphone.  Please visit www.EnjoyHeinekenResponsibly.com.

About Golden Boy Promotions

Los Angeles-based Golden Boy Promotions was established in 2002 by Oscar de la Hoya, the first Hispanic to own a national boxing promotional company.  In 2007, in its fifth year of promoting, Golden Boy Promotions set a record by selling over 2.5 million in pay-per-view homes in a single night.  Also in 2007, Golden Boy Promotions established the record for highest grossing pay-per-view homes in a single year with more than 4 million total.  In 2009, the company broke records again by breaking the million mark in pay-per-view homes again with the return of Floyd Mayweather.  Golden Boy Promotions is one of boxing’s most active and respected promoters, presenting shows in packed venues around the United States and the world on networks such as HBO, HBO Latino, HBO Plus, SHOWTIME, TeleFutura, Televisa, ESPN2 and Fox Sports Net.

Golden Boy Promotions currently has over 70 fighters under contract, from future Hall of Famer Bernard Hopkins to current world champions and superstars Saul Alvarez, Robert Guerrero, David Haye, Chris John, Amir Khan, Marcos Maidana and Victor Ortiz.  Also included on the company’s roster are top contenders Librado Andrade, Abner Mares and Daniel Ponce De Leon as well as highly regarded prospects Adrien Broner, Danny Garcia, Frankie Gomez, Erislandy Lara, Seth Mitchell, Carlos Velasquez and Deontay Wilder.