BRIAN VERA CHOSEN BY FANS AS BOXER WITH THE MOST CARACTER

Vera Earns 57% of Text and Online Votes from “Sólo Boxeo Tecate” Viewers Across U.S.

New York (July 1, 2011) – Brian Vera not only knocked out San Antonio’s Eloy Suarez in the eighth and final round of their “Sólo Boxeo Tecate” bout last Friday, but he also was recognized by fans as the boxer with the most character in the ring.  Having received 57 percent of all votes cast by boxing fans across the nation via text message and on Univision.com, the Fort Worth, Texas native is now in the running to receive the “Cinturón Tecate.”

Cinturón Tecate” (Tecate Belt) is an award created to support the boxers who display the most carácter in the ring during the “Sólo Boxeo Tecate” broadcast each Friday night on TeleFutura.  Tecate recognizes that viewers at home are the best judges and allows them to vote for their favorite boxer of the night by sending a text message to 55333 or visiting Univision.com, Uniclave: Solo Boxeo Tecate.  To thank participating fans, each text submitted gives them the opportunity to win boxing memorabilia, such as T-shirts, autographed pictures and even tickets to future “Sólo Boxeo Tecate” fights.

The next opportunity to vote will be during the July 8 broadcast of “Sólo Boxeo Tecate” which will feature rising junior welterweight star Jessie Vargas taking on tough veteran Walter Estrada from Buffalo Bill’s Star of the Desert Arena in Primm, Nev.

During the same broadcast, the boxer who earned the highest percentage of fan votes between April and June will be presented with the second “Cinturón Tecate” belt of 2011, as well as a donation to a charity of his choice.

For more information about the “Cinturón Tecate” and the latest news on boxing, visit the Tecate Facebook page (www.Facebook.com/TecateBoxing).  To interview a Tecate executive about the brand’s continuous support of boxing, please contact FORMULATIN at (212) 219-0321.

Tecate Boxing

Tecate, cerveza con carácter, is the largest beer brand to sponsor boxing matches in the U.S. Part of its commitment to make boxing accessible to consumers is the title sponsorship of “Sólo Boxeo Tecate,” which creates an opportunity for local fans to witness some of the most exhilarating fights by today’s up-and-coming prospects.  Additionally, Tecate has been a primary supporter of Golden Boy Promotions’ marquee events since 2007, and has launched a variety of initiatives to ensure consumers are part of the boxing experience, including boxer autograph signing sessions, commemorative cans, PPV mail-in rebate offers, and most recently the launch of a mobile museum “Tecate Museo de Boxeo,” which showcases decades of the most memorable moments in the sport.

About Heineken USA
Heineken USA Inc., the nation’s premier beer importer is a subsidiary of Heineken International BV, which is the world’s most international brewer.  European brands imported into the U.S. include Heineken Lager, the world’s most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew.  Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the Heineken USA-sponsored Taxi Magic™ application from your smartphone.  Please visit www.EnjoyHeinekenResponsibly.com.

About Golden Boy Promotions

Los Angeles-based Golden Boy Promotions was established in 2002 by Oscar de la Hoya, the first Hispanic to own a national boxing promotional company.  In 2007, in its fifth year of promoting, Golden Boy Promotions set a record by selling over 2.5 million in pay-per-view homes in a single night.  Also in 2007, Golden Boy Promotions established the record for highest grossing pay-per-view homes in a single year with more than 4 million total.  In 2009, the company broke records again by breaking the million mark in pay-per-view homes again with the return of Floyd Mayweather.   Golden Boy Promotions is one of boxing’s most active and respected promoters, presenting shows in packed venues around the United States and the world on networks such as HBO, HBO Latino, SHOWTIME, TeleFutura, Televisa, ESPN2 and Fox Sports Net.

Golden Boy Promotions currently has over 70 fighters under contract, from future Hall of Famer Bernard Hopkins to current world champions and superstars Saul Alvarez, Robert Guerrero, David Haye, Chris John, Amir Khan, Marcos Maidana and Victor Ortiz.  Also included on the company’s roster are top contenders Librado Andrade, Abner Mares and Daniel Ponce De Leon as well as highly regarded prospects Adrien Broner, Danny Garcia, Frankie Gomez, Erislandy Lara, Seth Mitchell, Carlos Velasquez and Deontay Wilder.