JESSIE VARGAS AND JAYSON VELEZ ENTER THE COMPETITION FOR THE “CINTURON TECATE”

“Sólo Boxeo Tecate” Viewers Choose Vargas and Vélez as Boxers With The Most Carácter From Their Respective

Fights On June 8 and June 15

New York (July 22, 2011) – Boxing fans rewarded pugilists Jessie Vargas and Jayson Vélez for the character they showed in their respective fights on the July 8 and the July 15 “Sólo Boxeo Tecate” broadcasts by voting them onto the list of contenders for the prized “Cinturón Tecate” (Tecate Belt).

On July 8, Jessie Vargas stopped the always-tough Walter Estrada of Colombia via second round knockout in Primm Nev., earning Vargas earned 87% of fan votes as well as a spot in the “Cinturón Tecate” competition for the second time this year.  The following week, Jayson Vélez earned 56% of votes cast from across the nation for his performance in defeating Carlos Valcárcel in a 10-round battle on July 15 in Cataño, Puerto Rico.

Cinturón Tecate” is an award created to support the boxers who display the most carácter in the ring during the “Sólo Boxeo Tecate” broadcast each Friday night on TeleFutura.  Tecate recognizes that viewers at home are the best judges and allows them to vote for their favorite boxer of the night by sending a text message to 55333 or visiting Univision.com, Uniclave: Solo Boxeo Tecate.  To thank participating fans, each text submitted gives them the opportunity to win boxing memorabilia, such as T-shirts, autographed pictures and even tickets to future “Sólo Boxeo Tecate” fights.

As contenders in the competition, the boxers who receive the highest percentage of votes from July through September will have the opportunity to win the “Cinturón Tecate” belt and appear on Univision’s premier sports show “República Deportiva.”  Current rankings are:

Ranking Boxer                          % of Votes      Date of Fight

1                      Jessie Vargas                87%                 July 8

2                      Jayson Velez                56%                 July 15

The next chance to vote will be tonight when two featherweights, unbeaten Christopher Martin and Mexico’s Jose Silveira face off in a 10-round fight to showcase their skills in the “Sólo Boxeo Tecate” ring.  To participate, fans 21 and older can send a text message to 55333 with B1 to vote for Christopher Martin or B2 to support Jose Silveira, or visit Univision.com, Uniclave: Solo Boxeo Tecate.  The bout will air on TeleFutura at 11:30 p.m. ET/PT (10:30 p.m. CT) from Casino Del Sol in Tucson, Arizona.

Visit www.Facebook.com/TecateBoxing or www.Facebook.com/GoldenBoyBoxing for additional details on the next fight. For more information on “Cinturón Tecate,” results or to speak with a brand executive about Tecate’s continuous support of boxing, please contact FORMULATIN at (212) 219-0321.

Tecate Boxing

Tecate, cerveza con carácter, is the largest beer brand to sponsor boxing matches in the U.S. Part of its commitment to make boxing accessible to consumers is the title sponsorship of “Sólo Boxeo Tecate,” which creates an opportunity for local fans to witness some of the most exhilarating fights by today’s up-and-coming prospects.  Additionally, Tecate has been a primary supporter of Golden Boy Promotions’ marquee events since 2007, and has launched a variety of initiatives to ensure consumers are part of the boxing experience, including boxer autograph signing sessions, commemorative cans, PPV mail-in rebate offers, and most recently the launch of a mobile museum “Tecate Museo de Boxeo”, which showcases decades of the most memorable moments in the sport.

About Heineken USA
Heineken USA Inc., the nation’s premier beer importer, is a subsidiary of Heineken International BV, which is the world’s most international brewer. European brands imported into the U.S. include Heineken Lager, the world’s most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from Mexico.  For a safe ride home, download the Heineken USA-sponsored Taxi Magic™ application from your smartphone. Please visit www.EnjoyHeinekenResponsibly.com.

About Golden Boy Promotions

Los Angeles-based Golden Boy Promotions was established in 2002 by Oscar de la Hoya, the first Hispanic to own a national boxing promotional company.  In 2007, in its fifth year of promoting, Golden Boy Promotions set a record by selling over 2.5 million in pay-per-view homes in a single night.  Also in 2007, Golden Boy Promotions established the record for highest grossing pay-per-view homes in a single year with more than 4 million total.  In 2009, the company broke records again by breaking the million mark in pay-per-view homes again with the return of Floyd Mayweather.   Golden Boy Promotions is one of boxing’s most active and respected promoters, presenting shows in packed venues around the United States and the world on networks such as HBO, HBO Latino, HBO Plus, SHOWTIME, TeleFutura, Televisa, ESPN2 and Fox Sports Net.

Golden Boy Promotions currently has over 70 fighters under contract, from future Hall of Famer Bernard Hopkins to current world champions and superstars Saul Alvarez, Robert Guerrero, David Haye, Chris John, Amir Khan, Marcos Maidana and Victor Ortiz.  Also included on the company’s roster are top contenders Librado Andrade, Erislandy Lara, Abner Mares, Daniel Ponce De Leon and Peter Quillin as well as highly regarded prospects Adrien Broner, Danny Garcia, Frankie Gomez, Seth Mitchell, Carlos Velasquez and Deontay Wilder.