UFC On Fox Will Destroy Pacquiao Vs. Marquez 3

Friday, September 2, 2011

By Dexter Reyes

UFC President Dana White announced the very first UFC fight to appear on FOX network TV, and the first free televised UFC event on national TV is a heavyweight championship fight between the two most exciting heavyweights in MMA, undefeated Champion Cain Velasquez vs. Junior dos Santos!

As a young boxing fan, I have shown my disgust with the way boxing has gone down hill. I’ve found it more difficult to converse with people my age about the sweet science and most of my friends watch the UFC and don’t even know boxers other than Floyd Mayweather Jr. and Manny Pacquiao. I could tell them about Tim Bradley, Amir Khan, Victor Ortiz, Nonito Donaire, Sergio Martinez, and they will all reply to me with a dumbfounded look and answer with a simple, “WHO?” That should tell you how many young people watch boxing. The sad reality is the sport is dying and being engulfed by MMA, I will always watch boxing, but it’s not covered like it used to be mainly because greedy promoters like Bob Arum and Don King raped the sport.

What this Fox deal with the Ultimate Fighting Championship is going to do is pretty much crush boxing as we know it, and take over as the premier combative sport in the United States. November 12, 2011 is the debut for the UFC on FOX and it wasn’t some random date, it was a calculated move by Dana White just like his decision to air the huge mega-fight between Cain Velasquez and Junior dos Santos on free TV rather than pay-per-view.

The move will show the UFC’s dominance over boxing, this is because they are on the same night as Manny Pacquiao vs. Juan Manuel Marquez on HBO pay-per-view. If you are a casual fan, and you don’t have HBO, and, you see heavy advertising on FOX for a UFC bout for free, which event will you watch? Most people who don’t follow combat sports closely will be drawn into the hype and promotion of a free event on FOX rather than a pay-per-view event on HBO with little promotion on free TV.

FOX is going to go all out with this event, they will roll out a red carpet, invite all the big name Hollywood stars, and use their FOX sports award winning production style to give a more credible feel to the UFC and making mixed martial arts look more like a sport than an X-games event with punk music. The UFC event on FOX will crush the Pacquiao vs. Marquez III event, because people will be tuning into the Cain Velasquez vs. Junior dos Santos fight and see a fight that could end within a few seconds of the first round for free, and they will leave satisfied. They won’t even bother to spend $60 dollars for the Pacquiao vs. Marquez fight after being treated to an all out action heavyweight MMA fight that will probably end in a knock-out. After both events are over, on Monday morning, the majority of people will be talking about the winner of the exciting Velasquez vs. dos Santos fight at work.

I honestly believe that the UFC debut on FOX could do a high viewership of over 10 million viewers, and the Pacquiao vs. Marquez pay-per-view will do around 600,000-700,000 pay-per-view buys. You have to remember that both events are going to be hyped up heavily the month before, and more people will see UFC commercials on free TV, while Pacquiao vs. Marquez commercials will mainly be on CNN and HBO 24/7 on premium cable. UFC is reaching a broader audience, so it’s only natural more people will be anticipating the event on FOX. Also the young Mexican-American crowd will be supporting Cain Velasquez over Juan Manuel Marquez, that is another reason why the UFC put Cain up against Pacquiao, because they know the main audience of Pacquiao vs. Marquez and boxing in general are Latinos.

Bob Arum was bragging about getting a deal with CBS for the Pacquiao vs. Mosley fight, he was making it out to be this big deal that they were going to show Fight Camp 360 on CBS and it would bring more fans to boxing. That failed because if you want to do something big and really take a chance you do what Dana White is doing with the UFC and you are investing tons of money into the sport so you are rewarded later on. But guys like Bob Arum are only about the quick buck, they never cared about the long term health of boxing. If he wanted to do something big he should have put Pacquiao vs. Mosley for free on CBS, the fight was horrible anyway and shouldn’t have been on pay-per-view in the first place, that was the least Arum could have done to try to get boxing back on TV.

How can you get more fans to your sport if you are trying to charge them $60 for a pay-per-view event all the time? The only way to bring more fans to boxing is by doing what UFC President Dana White is doing, and that is through sacrifice and investment. You have to give in order to get. This is why the UFC is where it’s at and why boxing struggles to attract young fans.

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Dexter Reyes

27 comments

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Jer78

First off, I'm a huge boxing fan but I also watch MMA and have done so for years (though I much prefer boxing). IMHO, the UFC has been pure trash for the last 18 months. The most epic UFC fight I've seen in that time is the Chael Sonnen/Anderson Silva bout. The last two Brock Lesnar fights were also quite entertaining and so was Hominick/Aldo. Boxing, on the other hand, has been TOTALLY AMAZING in the last 18 months. Examples: Amir Khan/Marcos Maidana, both Pascal/Hopkins fights, all of Bradon Rios' recent fights, Ortiz/Berto (OOH YEAH!!), the sad but exciting and unexpected defeat of David Lemieux, the sad but exciting and unexpected defeat of James Kirkland, all of Sergio Martinez's recent fights, the upcoming tsunamis of superstars-in-the-making heavyweights who can challenge the Klitschko brothers like Tyson Fury, Robert Helenius and David Price (all giants who are 6'6" and up), all of Saul Alvarez's recent fights, Katsidis/Guerrero, Katsidis/Marquez, Julio César Chávez, Jr's fights, Nonito Donaire's recent fights, Froch/Johnson, and all the lesser fights (in terms of prestige) that ESPN's Friday Night Fights has been showing that have been GREAT. Anyway... You get my point. And the year is not over, look for Bute vs Johnson, Froch vs Ward and Pacquiao vs Marquez, Dawson vs Hopkins and still more and more... IT SUCH A SHAME THAT WHAT THE MAINSTREAM PUBLIC HAS GOT TO SEE THIS YEAR WAS GARBAGE LIKE MOSLEY VS PACQUIAO AND AMIR KHAN VS ZAB JUDAH. Any sane boxing fan knew that these "superfights" were going to be trash. Mosley and Judah were once outstanding boxers but they're just too old now (and haven't aged the way Bernard Hopkins has). The UFC (and all of MMA) is just quick, dirty, trashy , almost meaningless (except for the $ they're making) "entertainment" compared to the pacing, the back-and-forth,the strategy, the suspense mixed in with action that can only be found in a great boxing fight.

To The Retard

LOL @ the retarded writer. The figfht will aired way before the Pac Man vs Marquez fight even starts. What a joke. Major failed. Futher more, Boxing has different demographics than MMA. Boxing is extremely popular with Latinos, in this case Mexicans since Marquez is popular with them. N this fight will be extremely important for the casual fan because if Pac Man wins, he will fight Mayweather, that is if Mayweather beats Vitor Ortiz. Either way, u r a f*cking moron.

Mike

@Dexter Reyes....You are 100% CORRECT. Guys like Arum, King, ( and you can also add De La Hoya's Golden Boy Promotions ) have RAPED the sport of Boxing. Throw in the crooked sanctioning bodies ( WBA, WBC, IBF ) and so on, and you have a sport that has little integrity, if any. Still, what's being compared here is a FREE telecast vs PPV. A more accurate percentage would've been reached had both events been telecast on separate PPV channels on the same night. You would get see who's willing to pay for which sport. It still wouldn't be a definitive answer because ( lets say ) Mayweather were to fight Pacquiao, a person who's a big MMA fan most likely might not watch it anyway. P.S. The promoters mentioned above would rather DIE first, than air a Championship Fight on free TV. Those days are long gone.

To The Retard

They do airre championship fights on TV. On HBO at least.

Mike

Yeah, but HBO is a Premium Channel ( not FREE TV ). What I was referring to were the regular network channels, i.e. ABC,NBC, CBS. There was a time when these networks showed Championship Boxing. Heck.....even something on Standard Cable, TBS, TNT, ESPN would be good. I'm talking about World Title Fights, not the substandard fights they show on ESPN.

TRIZ

i will watch UFC and also watch pacquiao marquez 3, mr writer here will also going to watch both figths thats for sure.

Alfredo

It is a great move by Danna White. UFC is really hear to stay but I dont think its taking over boxing nor will it take away any PPV from Pac vs Juanma fight. I know ill be watching Marquez on one Tv and Velasquez on the other. I hope the both win. Lol

amunks

UFC will compliment boxing that night. People that watched UFC that night will tune in to see Pacquiao/Marquez

Robbie

As much as you tried to be objective, it shows clearly your love for UFC-MMA kind of fights. Well that your prerogative, but don´t give too much credit for the sport you love because every sports have its own crowd. I prefer to watch a sport where gameplan, tecniques and styles dominates the game. And I don´t like too watch two people banging each others head and hugging for few minutes while waiting who will be on the top. Watching UFC-MMC tfighters seems to me both are ready to kill each other forgetting this a sport, Boxing is the oldest and elite sport in my view, that´s why their audiences prefer to pay a high amount of price to watch it.

Sean Morehouse

Yeah... going to go ahead and disagree here... Mayweather-Marquez went against a UFC and absolutely killed it. This is a much bigger fight than that due to the rivalry, and the UFC isn't even going on at the same time. People have been saying boxing is "dead" for 100 years, and yet boxers are still making millions per fight (which nobody in the UFC does) and drawing huge crowds all over the world.

kred925

Amen, No UFC or MMA fight for that manner, will ever get the attention the top boxing stars get. Pacquiao, Mayweather, Klitchsko, Amir Khan, and a slew of others all garner international attention. True its suffering from the political BS of the promoters, but so is MMA. How long have fans been clamoring for a Fedor/Top UFC heavyweight bout? Too long. Fact is Boxing may not be as consistent as UFC in shear volume, but its still a much bigger draw.

Hawkeye Wrestler

Hi moran Its only time the ufc will start paying fighters more. boxing is dead ydiot Who carres if boxing pay there fighter smillons thats why everyone hates that sport because of the over paid divas UFC is a real hardcore combat sport none of that pillow fighting in boxing an dpity patty kake crap I can;t even understand most of those fighters they dont even speak english man. Boxing is only a sport for minorities and immigrants. Thats why all the true Americans dont watch it and will wach UFC UFC and NFL rule! Fox has NFL an now they got UFC

Acer

Another idiot

kred925

Yeah, I'm a "moran" Your right about boxing being the sport of immigrants, I guess that would make MMA the sport of Americans right? Your right after all, when I look at the stars of MMA I see a slew of great American Fighters, like Machida, Rua, Silva, Fedor, St Pierre. I mean these guys are the epitome of what it means to be American. Thanks for correcting me.

Sinnerman

LOL calling someone a moron and misspelling is as "moran" Nobody hates boxing because they earn a lot Golfers are the highest paid athletes on the planet, you think they deserve it?

Thedownlow

If porn is free in regular TV, then it's over for both events.LOL! I'm watching both. People seem to think ones better than the other. But reality, they are the same. They have bad and great fights. So what's the bug deal. We get to see one great fight that is free. Not sure if the fighters will get a ton of money but it's good for the fans. I'm not sure if the # 1 heavyweight chamP in UFC is getting the max pay but good for him for exposure. If you tell Velasquez that he's going to get paid 2 mil more in PPV than in free TV, then he will think twice. White changed the fight in spite. Ether way it is good for the fans.

Boxing Sux

LOL Boxing ain't shit!!! Its boring and Pacquiao is boring you guy seen that shit fight with Mosley? Everyne was throwing tomatos at the tv and wanting a refunds. A real man sport is UFC and Cain Velasquez vs Santos is a super duper fight! I cant believe ufc gonna put that on free tv! Say good bye boxing its time to pass the torch and fade away! UFC is the future and the baddest sport in town Nobody wants to watch some dwarfs box for 12 rounds with no knock outs...boring Give me some ground and pound and heavyweights with brutal fights and real action Boxing dies on November 12, 2011

Acer

Idiot

kred925

Makes sense, he can't compete with Boxing in PPV sales so he decides to give it away. I wonder why. I appreciate MMA for what it is, it has the excitement boxing has been lacking, but I doubt Boxing will be supplanted by MMA. .

Alex

You noob you obviously dont watch mma . Ufc will be over way before pacquiao even steps into the ring you fucking retard

Jun Tao

Sorry so called writter.The UFC event will be done even before Pacquiao and Marquez steps into the ring. Dana white mentioned that and he will be also watching the boxing match. You just read anothers writter's article and try to write your own. lol @ you!

Sinnerman

This writer has a habit of shitting on boxing while praising MMA I don't understand how so many of your friends can be watching MMA when the US domestic PPV buys for MMA are really really low Boxing will get over a million buys from the US market alone while MMA can't get over 800k buys from the international market The average UFC event only gets 100k from the US

Dan

"The average UFC event gets 100k from the US" This is utterly ridiculous. You can stop fabricating numbers out of your ass. Here are the Top 25 North American buyrates from 2010, credit to Dave Meltzer and the Wrestling Observer. Note that boxing is #1, #2, #7, #24, and #25. EVERY SINGLE UFC PPV EVENT got over 200k domestically. Boxing has two mega-stars and nothing else. Total buyrates for 2010 for the UFC were over twice what boxing did. 1,400,000 - Floyd Mayweather vs. Shane Mosley 1,150,000 - Manny Pacquiao vs. Antonio Margarito 1,100,000 - UFC 116 Brock Lesnar vs. Shane Carwin 1,050,000 - UFC 114 Quinton Jackson vs. Rashad Evans 1,000,000 - UFC 121 Brock Lesnar vs. Cain Velasquez 770,000 - UFC 111 Georges St. Pierre vs. Dan Hardy 700,000 - Manny Pacquiao vs. Joshua Clottey 620,000 - UFC 107 B.J. Penn vs. Diego Sanchez (took place Dec. 09) 600,000 - UFC 117 Anderson Silva vs. Chael Sonnen 535,000 - UFC 118 B.J. Penn vs. Frankie Edgar/Randy Couture vs. James Toney 525,000 - UFC 115 Chuck Liddell vs. Rich Franklin 520,000 - UFC 113 Shogun Rua vs. Lyoto Machida 500,000 - UFC 112 Anderson Silva vs. Demian Maia/B.J. Penn vs. Frankie Edgar 500,000 - UFC 123 Quinton Jackson vs. Lyoto Machida/B.J. Penn vs. Matt Hughes 498,000 - WWE WrestleMania Undertaker vs. Shawn Michaels streak vs. career 300,000 - UFC 108 Rashad Evans vs. Thiago Silva 295,000 - UFC 119 Frank Mir vs. Mirko Cro Cop 275,000 - UFC 109 Randy Couture vs. Mark Coleman 259,000 - WWE Royal Rumble 215,000 - UFC 110 Cain Velasquez vs. Antonio Rodrigo Nogueira 203,000 - WWE SummerSlam Team Raw vs. Nexus 175,000 - WEC 48 Jose Aldo Jr. vs. Urijah Faber 160,000 - WWE Elimination Chamber John Cena vs. Ted DiBiase vs. HHH vs. Randy Orton vs. Kofi Kingston vs. Sheamus 150,000 - Shane Mosley vs. Sergio Mora 135,000 - Bernard Hopkins vs. Roy Jones Jr.

To The Retard

UFC only has two mega stars too. One is Canadian so he has Canadians following him as well as women and homosexuals. That is GSP. The other one is a former WWE star who bought WWE fans with him. So quit with the bias pathetic shit. UFC has a PPV every month of course they will have more PPV buy rates in total you idiot. Boxing has many major fights on HBO network. Learn to analize things.

UFC Owns!

Go back to china...you make no sense... I bet you UFC will purposely go a bit overtime...they will take a lot of viewers from Pacquiao...and who gives a crap about Pacman...I rather watch some exciting UFC fighters for free...Good article Dexter it's good to see a boxing person actually recognize the truth...UFC is taking over...boxing is dead.

To The Retard

LOL What a inbred idiot you are. UFC cannot go overtime because Fox controls the time slot and the fight will aired way before the fight starts like three hours before. Wow how pathetic.

kred925

Doubt it, this won't be the first time Dana White tried siphoning Pac fans. I forget which Pac fight it was but he held a main event featuring Brandon Vera, a Filipino American Fighter, against Couture. Now was having Vera fight the same night as Pac a mere coincidence? I think not. Keep in mind that no matter what there has never been a UFC to outsell a Mayweather or Pac Fight. I seriously doubt having UFC play the same night as a Pac fight on Fox will do much to deter sales.

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