“Es…Macho Time,” is a new celebrity reality show hosted entirely on the NuevOn YouTube™ channel, featuring retired seven times world-champion boxing champion Hector “Macho” Camacho premiering on April 15th. Héctor “Macho” Camacho who is at the verge of turning 50, seems to have it all: fame, fortune, and the admiration of legions of fans. Yet there’s something missing in his life: LOVE. Taped in Miami, Las Vegas and Puerto Rico “Es… Macho Time” follows the adventures of this champion in a journey to transform himself into the perfect catch for the woman of his dreams. Macho Camacho and his entourage will do anything to win a fight for the love he always has lost in the past. With 10 rounds of etiquette lessons, dating strategies, makeovers and tips from other friend celebrities he will become the most eligible bachelor in the world.
NuevOn YouTube link: http://www.youtube.com/nuevon (although not launching until April 15th, audiences can subscribe here for additional show information and trailers).
NuevOn is the only cool Hispanic pop culture YouTube™ channel, celebrity oriented, in Spanish, designed to generate trends and news that transcends to all markets. Content is specifically tailored to young multi-cultural Latinos, taking into consideration their love for their own celebs, humor, family, drama, soaps, information and aspirational dreams. NuevOn, is unapologetic when it comes to humor and drama, yet respectful of family values, work, dreams and the seriousness of celebrating Latinos self-worth as a group.
ABOUT HÉCTOR “MACHO” CAMACHO
Héctor Camacho (born May 24, 1962), nicknamed “Macho Camacho,” is a Puerto Rican professional boxer. He is the first fighter to ever win in seven different boxing divisions. Camacho began his career at a very young age. Born in PR, but raised in Spanish Harlem, NY. His son, Héctor Camacho Jr., is also a boxer. In 2011 he became a TV personality, participating in Univision Hispanic #1 TV Network shows “Mira Quien Baila” and as a reporter for their morning and celebrity entertainment shows “Despierta América” and “El Gordo y la Flaca.” As a Hispanic entertainment icon his phrases “Macho Time” and “Segudo” are part of his trademark. In November 2011 he was honored at the Annual Convention of the World Boxing Council (WBC) in its 49th edition.
Electus is the first integrated multimedia entertainment studio to unite producers, creators, advertisers and distributors under one roof and produce all forms of content for distribution across a variety of platforms around the world. Headed by Ben Silverman in partnership with IAC [NASDAQ: IACI], the company connects advertisers, distributors and content creators early on in the development process, enabling marketers and advertisers to be a true partner in campaigns and content creation. Electus International, the global distribution arm of Electus, is responsible for all international sales and distribution for Electus’ programming and its studio partners as well as programs and formats from other well-known 3rd party providers. For more information on Electus, visit www.electus.com.February 23, 2012