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You are here: Home / Opinion Articles / Throwback Video: Oscar De La Hoya 1997 Boxing Workout Infomercial

Throwback Video: Oscar De La Hoya 1997 Boxing Workout Infomercial

April 29, 2010 By Freddy Fresco 3 Comments

Handsome Oscar De La Hoya 1997

Before Oscar De La Hoya faced boxing legends like Felix Trinidad, Shane Mosley, Floyd Mayweather Jr., and Manny Pacquiao, he was already a household name. In 1997, Ring Magazine crowned him “Fighter of the Year,” celebrating his meteoric rise as a six-division world champion. Known as “The Golden Boy,” De La Hoya’s chiseled features and charismatic smile made him a heartthrob, adored by teenage girls worldwide. Yet, beneath the glamorous persona and ferocious punches, who could have imagined that Oscar harbored ambitions akin to fitness icon Richard Simmons?

Yes, Oscar De La Hoya, the boxing superstar, ventured into the world of fitness infomercials with a boxercise workout video that’s equal parts entertaining and cringe-worthy. In this delightfully cheesy production, De La Hoya trades the boxing ring for a brightly lit studio, where he leads viewers through a high-energy routine. Grinning ear to ear and frequently glancing at the camera, he exudes an infectious enthusiasm that’s more showman than pugilist. The workout blends boxing-inspired moves—jabs, hooks, and footwork—with aerobic exercises, all set to an upbeat, early-2000s soundtrack that screams infomercial nostalgia.

Around the two-minute mark, the video takes an unintentionally hilarious turn. As De La Hoya and his workout partners simulate jump rope, the rhythmic grunts and heavy breathing could easily be mistaken for something far less wholesome—like a scene from a low-budget adult film. Close your eyes, and the audio alone might leave you chuckling at the absurdity. It’s a moment that encapsulates the video’s charm: unpolished, over-the-top, and utterly endearing in its earnestness.

This foray into fitness wasn’t just a quirky side project for De La Hoya; it showcased his versatility and willingness to embrace opportunities beyond boxing. While his in-ring legacy—10 world titles across multiple weight classes—remains his defining achievement, this workout video offers a glimpse into his larger-than-life personality. It’s a reminder that even champions can have a playful side, unafraid to lean into the spotlight, even if it means a few laughs at their expense.

For a dose of nostalgia and some hearty laughs, check out Oscar De La Hoya’s boxercise workout video on YouTube. It’s a time capsule of early-2000s fitness fads and a testament to the Golden Boy’s enduring charisma, both in and out of the ring.

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Freddy Fresco
Freddy Fresco

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