• Skip to main content
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer

Now Boxing

Latest News and Opinions on Boxing

You are here: Home / Featured / UFC shows Boxing how it’s done! UFC 116 “Lesnar vs. Carwin” PPV kicked butt!

UFC shows Boxing how it’s done! UFC 116 “Lesnar vs. Carwin” PPV kicked butt!

July 4, 2010 By Leo Malchugina 7 Comments

By Leo Malchugina

I am one of those boxing fans who also enjoys mixed martial arts from time to time and I enjoyed last nights UFC 116 Pay-per-view. I decided to dish out the cash for the UFC 116 Pay-per-view headlined by the return of the heavyweight champion Brock Lesnar vs. the interim heavyweight champ Shane Carwin, in hopes it would be well worth it, and it was.

I have to say this was one of the best UFC cards I’ve ever seen and I’m glad I purchased it. From top to bottom the fights were exciting and competitive and the main event finished with a come from behind win by Brock Lesnar. The UFC recently had a string of horrible PPV cards but they bounced back by stacking their biggest fight of the year Brock Lesnar vs. Shane Carwin with an exciting undercard.

This is one of the things UFC does well and I hope boxing takes notice; the UFC knows how to hype up the undercards and many fans come early because they are emotionally invested in the undercard fights just as much as the main event. Every single one of the undercards kicked butt.

My UFC 116 personal favorites were:

Stephen Bonnar vs. Krzysztof Soszynski this was a back and forth striking match between too big guys at the 205 light heavyweight division, they were throwing leather in combos like lightweight boxers and Bonnar won by TKO.

Chris Leben vs. Yoshihiro Akiyama was another toe to toe brawl, both guys had iron jaws  and huge hearts. Chris Leben fought just 2 weeks ago and took the Akiyama fight on short notice after Wanderlei Silva pulled out. Leben won the fight by triangle choke in the final seconds of the third round. I have to admit Chris Leben has one of the best chins I’ve ever seen in any combative sport.

The Main Event: UFC heavyweight champ Brock Lesnar vs. Shane Carwin really lived up to the hype and exposed Brock Lesnar’s weaknesses; his striking technique and defense was bad and he can’t fight off of his back but after the first round blitz by Carwin, Lesnar found a way to win in the second round by submitting Carwin via arm triangle.

The card was great and really set a great example of the marketing and publicity that UFC president Dana White invests into building up his fighters and the UFC brand making them recognizable to the American public.

With boxing people only watch the main event and the majority of the time the undercards are boring or non competitive. The promoters only hype up the main event fight and neglect the undercards. When you watch countdown shows for boxing such as HBO 24/7 they only cover the main event fighters story while UFC countdown shows focus on the undercard fighters as well.

The only active boxers that Americans are really familiar with are Manny Pacquiao and Floyd Mayweather Jr., I could ask people on the street  who is the heavyweight boxing champion of the world? and the majority wouldn’t be able to tell you who the heavyweight champions are (Wladimir and Vitali Klitschko are the current dominant heavyweight champions).

The reason why Manny Pacquiao and Floyd Mayweather Jr. are well known is because they were properly marketed by HBO 24/7 , they do media interviews and invest in other business ventures outside of the ring.

Many times I watch boxing with a group of buddies and no one cares about the undercards. The majority of the time they have no clue who the boxers are on the undercard. You don’t see any interviews done with undercard fighters, no promos of them talking right before their fight like they do right before every fight in the UFC.

Sometimes, I wonder if boxing promoters and networks are just too lazy or too greedy to invest into their sport and they are content with their outdated model of promotion. You can’t use an outdated model and expect it to work all the time. We live in an age where you can reach different audiences via internet in turn creating more boxing fans but it seems the boxing promoters are not tapped into the younger market or they refuse to invest extra money to hire a team of marketing experts for publicity and advertising.

I watched the ESPN Friday Night Fights “Demetrius Hopkins vs. Mike Arnaoutis” fight on July 2nd it was a really good competitive boxing match  but the 10,000 seat arena looked empty. They put a fight in the Citizens Bank arena in Ontario, California and it looked like only 500 people were in attendance. I am guessing the boxing promoters or ESPN probably took a loss financially renting out the venue and having such a  poor turn out. They didn’t even bother marketing that fight at all. The only marketing they probably did consisted of the prehistoric model of putting out some posters on telephone polls and flyers on car windshields spending a few bucks hoping the fight will sell itself.

The bottom line is you can’t expect to make any money if you don’t invest any money, time  and effort finding ways to build up your fighters to the mainstream. Boxing promoters and TV networks need to take notice of the UFC and realize how important it is to build up your stable of fighters by using every  available avenue from radio, print, TV, and the internet. You just can’t put out a couple of ads in the newspaper or online and expect your fight to sell, you have to get the fighters exposure on TV shows, commercials, interviews and other events so the public becomes interested in them.

Muhammad Ali would have never been considered the greatest if he never did any media interviews or publicity. Do you think Ali would have been a draw or famous if he was just a good fighter who the American public never knew on a personal level? I doubt it. Ali became a global icon because of all his outspoken media interviews and political controversies.

This is why you have to give credit to Floyd Mayweather Jr. he took notice that boxing promoters like Bob Arum weren’t promoting him or marketing him at all and he took matters into his own hands by promoting himself and getting himself on Dancing with the Stars, WWE Wrestlemania, and various other celebrity driven events making him one of the highest PPV grossing boxers today.

Floyd Mayweather  knew the importance of being accessible to the media and he took advantage of every opportunity presented to him to promote his name brand. Investing money into marketing your fighters is a chance worth taking and Mayweather Jr. is proof of that, he is not the most exciting fighter in the world but he is well known and people will pay to watch him win or lose.

If boxing wants to stay relevant they need to get with the times and jump on the horse before it’s too late.

*Please refrain from leaving any Racial, Profane or Derogatory comments*

Got an Opinion? Submit Your Articles and Press Releases to be posted on Nowboxing.com

JOIN the NOW BOXING FORUM to discuss this and other boxing news topics (membership is FREE)

Leo Malchugina
Leo Malchugina

Share This Story:

  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on X (Opens in new window) X
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to share on Tumblr (Opens in new window) Tumblr
  • Click to share on Pinterest (Opens in new window) Pinterest
  • Click to share on WhatsApp (Opens in new window) WhatsApp
  • Click to email a link to a friend (Opens in new window) Email

Like this:

Like Loading...

Related

Filed Under: Featured, Opinion Articles, Submitted Articles

Primary Sidebar

  • About Us
  • Writers
  • Write For Us
  • Advertise
  • Contact
  • Terms and Conditions
  • Privacy Policy

Top Posts & Pages

  • Manny Pacquiao's Bold Comeback: The Risk of Facing Mario Barrios at Age 46
    Manny Pacquiao's Bold Comeback: The Risk of Facing Mario Barrios at Age 46
  • Dewey Cooper: Pacquiao stops McGregor, he hits too hard and has a titanium chin
    Dewey Cooper: Pacquiao stops McGregor, he hits too hard and has a titanium chin
  • Gervonta "Tank" Davis Deserved the Win Over Lamont Roach: A Case Beyond the Controversial Draw
    Gervonta "Tank" Davis Deserved the Win Over Lamont Roach: A Case Beyond the Controversial Draw
  • Jake Paul vs. Mike Tyson: Viral Stardom Versus True Talent and Hard Earned Fame
    Jake Paul vs. Mike Tyson: Viral Stardom Versus True Talent and Hard Earned Fame
  • The Monster Strikes Again: Naoya Inoue Stops Cardenas in TKO Thriller
    The Monster Strikes Again: Naoya Inoue Stops Cardenas in TKO Thriller
  • Juan Manuel Marquez: Pacquiao is a legend, he should fight Spence or Crawford next
    Juan Manuel Marquez: Pacquiao is a legend, he should fight Spence or Crawford next
  • Why Terence Crawford Cannot Beat Canelo Alvarez
    Why Terence Crawford Cannot Beat Canelo Alvarez
  • WBO Announces Amanda Serrano Championships: All-Women’s Fight Card on May 10
    WBO Announces Amanda Serrano Championships: All-Women’s Fight Card on May 10
  • Watch Emanuel Navarrete vs. Charly Suarez WBO Championship Live on Top Rank Boxing
    Watch Emanuel Navarrete vs. Charly Suarez WBO Championship Live on Top Rank Boxing
  • Watch Blood, Sweat & Tears: Robeisy Ramirez vs. Isaac Dogboe on Sunday, March 26
    Watch Blood, Sweat & Tears: Robeisy Ramirez vs. Isaac Dogboe on Sunday, March 26

Secondary Sidebar




Archives

Search

Footer

Categories

  • Announcements
  • Featured
  • Interviews
  • News
  • Opinion Articles
  • Pictures and Photos
  • Profiles
  • Submitted Articles
  • Uncategorized
  • Videos
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

Copyright © 2025 Nowboxing.com

%d