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Prediction: Pacquiao-Mosley will have lower than expected PPV buys

March 20, 2011 By Tan Wang 26 Comments

By Tan Wang

Where are all the Manny Pacquiao vs. Sugar Shane Mosley promotional commercials on CBS that Bob Arum and writers were boasting about? Wasn’t it part of the Showtime/CBS deal to heavily promote this boxing event for May 7, 2011?

I’ve been watching March Madness NCAA college basketball and I haven’t seen any commercials regarding the Pacquiao-Mosley Showtime pay-per-view for May 7th. I’ve been watching Survivor, CSI, and Criminal Minds during the highest watched primetime hours, and I haven’t seen a single commercial for Pacquiao vs. Mosley.

I also noticed that the FIGHT CAMP 360 for Pacquiao-Mosley will debut April 2 on CBS at 9:00 am in the morning and it will be 20 days before the second episode airs, this will make viewers lose interest in the fight having to wait so long for a second episode. HBO 24/7 airs 4 episodes every week near fight time to keep us updated.

Who watches TV during the early morning hours on a Saturday? Most people sleep in  after a long week of hard work they want to rest on Saturday and not wake up early. I doubt the Fight Camp 360 will have high ratings or even be seen by enough people to make a difference in pay-per-view buys.

There isn’t much talk about this fight, and it’s already a match-up that the boxing fans are boycotting. I think the jump to Showtime will backfire on Arum and Pacquiao because HBO is still the king of boxing pay-per-view.

With the lower than expected PPV numbers of 250,000 buys for the Miguel Cotto vs. Ricardo Mayorga fight, I don’t see the Pacquiao-Mosley fight doing well at all, especially with the lack of promotion leading up to the fight.

I predict the Manny Pacquiao vs. Sugar Shane Mosley PPV will fall around the 500 to 600,000 pay-per-view buys range, it definitely won’t hit a million buys or the exaggerated prediction of two million buys that some obsessive die hard Pacquiao fans predict.

This could prove to people that Manny Pacquiao’s star power is overrated.

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Tan Wang
Tan Wang

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