TECATE GIVES CONSUMERS CON CARÁCTER CHANCE TO ELECT NEXT CHICAS TECATE

Every Vote is an Entry to Win the Ultimate VIP Boxing Experience

NEW YORK (June 20, 2011) – This summer Tecate, cerveza con carácter, is giving adults 21-and-older the opportunity to not only select an elite group of Chicas Tecate to represent the brand, but also to win the ultimate boxing fan experience at an upcoming championship bout.

From June 20 to mid-September, adults who “Like” the Tecate Boxing Facebook page (www.Facebook.com/TecateBoxing) will virtually meet—via video and photos—the finalists from each of five cities: Los Angeles, Dallas, Houston, San Francisco and New York. Adults will be able to vote up to five times per day for their favorite candidates. The four candidates with the most votes will be crowned Chicas Tecate and represent the brand at various events throughout the year.

Each vote cast by eligible consumers will bring them closer to winning the grand prize: a trip for two to a major boxing event and exclusive behind-the-scenes access, allowing winners to live the VIP boxing experience. One second prize winner will receive a pair of gloves signed by pugilistic legend Manny Pacquiao, while 10 third prize winners will take home other boxing-themed swag.

Details on the promotion will be communicated to fans through thematic POS displays at retail venues across the U.S., as well as on Facebook.

If you would like to receive more information or speak with a Tecate marketing executive about this initiative, please contact Alejandra Calva or Silvia Barnett at (212) 219-0321.